Natural foundation in Pumpkin Spice Cookie – a medium shade with a distinctly warm, peachy-apricot undertone.
Suitable for medium complexions with warm, sun-kissed, peachy tones.
Cream or foundation? You no longer have to choose – Careup does it all!
The lightweight formula glides on effortlessly, whether applied with a sponge, brush, or fingers. It doesn’t settle into fine lines, clog pores, or weigh down the skin.
Careup natural foundation offers light to medium coverage that can be easily built up. It avoids the dreaded “mask effect,” delivering a natural finish that leaves the skin looking radiant-like after applying a nourishing cream or facial oil. It offers standard wear time and doesn't require a base, primer, or powder to perform well.
The foundation visibly evens out skin tone and effectively covers imperfections—reducing the appearance of blemishes, redness, and pores.
It moisturizes (+9.6%), firms (+6.4%), and leaves skin soft and pleasant to the touch.
Highly efficient and enclosed in an elegant frosted glass bottle with a pump for easy dispensing.
A natural foundation that moisturizes and firms like a face cream.
Careup’s line of natural foundations combines makeup with skincare.
These foundations don’t pretend to be something they’re not – they don’t promise miracles, don’t mimic social media filters, and don’t settle into fine lines. Instead, they let your skin be its best self – looking natural, fresh, and healthy, like after a good skincare routine.
The naturally derived ingredients in Careup foundations ensure that our products not only enhance your appearance but also moisturize and improve skin elasticity – benefits confirmed by standardized instrumental study:
- - skin hydration increased by 9.6%,
- - skin firmness improved by 6.4%.
This cosmetic is vegan.

Cleanse your skin and apply your favorite skincare products. Then, using a small amount to start, apply the foundation with a dabbing motion, working from the center of the face outward. If necessary, add more foundation and repeat the process.
You can apply the foundation with your fingers, a brush, or a sponge.
To mattify and set your makeup, you can finish with a loose powder.
TIP:
Applying Careup with your fingers gives a fresh, natural finish. Target specific areas that need more coverage - such as redness or uneven spots - by adding a small amount of foundation using a dabbing motion. For best results, use a sponge or a small brush for this step.
For external use only. Avoid direct contact with eyes. Store in a cool, dry, and dark place.
- - provides light to medium coverage,
- - allows buildable coverage,
- - leaves a natural finish,
- - it doesn’t weigh down the skin, doesn’t cause a mask-like finish, and doesn’t settle into fine lines,
- - reduces the appearance of pores, redness, and discoloration - effectively covering imperfections,
- - makes the skin look radiant and glowing,
- - has standard, reliable wear time,
- - doesn’t require a base or primer,
- - leaves the skin feeling moisturized,
- - makes the skin soft and pleasant to the touch.
*The in-use test was conducted by an independent laboratory on a group of 30 individuals aged 22-65. Test duration - 2 weeks.
Instrumental test results**:
- - skin hydration increased by 9.6%,
- - skin firmness improved by 6.4%.
**The instrumental study was conducted by an independent laboratory on a group of 20 people aged 29-56. Test duration - 2 weeks.
Ingredients (INCI): Aqua, Aloe Barbadensis Leaf Juice, CI 77891, Squalane, Coco-Caprylate/Caprate, Glycerin, Propanediol, Prunus Amygdalus Dulcis Oil, Polyglyceryl-2 Oleate, Polyhydroxystearic Acid, Zinc Lactate, Ascorbyl Tetraisopalmitate, Caprylic/Capric Triglyceride, Lactobacillus/Eriodictyon Californicum Ferment Extract, Pistacia Lentiscus Gum, Leuconostoc/Radish Root Ferment Filtrate, Helianthus Annuus Seed Oil, Tocopherol, Serine, Alanine, Glycine, Glutamic Acid, Lysine Hcl, Threonine, Arginine, Proline, Sodium PCA, Saccharide Isomerate, Hydrogenated Castor Oil, PCA, Zea Mays Starch, Polyvinyl Alcohol, Magnesium Stearate, Magnesium Sulfate, Polyglyceryl-2 Stearate, CI 77491, Sodium Myristoyl Glutamate, Glyceryl Caprylate, Betaine, CI 77499, CI 77492, Benzoic Acid, Aluminum Hydroxide, Sodium Lactate, Citric Acid, Sodium Citrate, Potassium Sorbate, Sodium Benzoate, Sorbic Acid
Glass bottle + pump + cardboard box made from paper produced using organic production residues (corn pulp)
After use, unscrew the pump. Place the pump in the container marked "Plastic", the bottle in the "Glass" container and the unfolded cardboard box in a "Paper" or biodegradable waste bin.
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